Sources & References
Research, reporting and documentation referenced in The Growth Lab.
- Adobe · AI-sourced retail traffic reports, 2025–2026
- Amazon and Walmart · Quarterly earnings releases, 2026
- Amazon, Google and Walmart · Product announcements, 2026
- Amazon Ads · “New integration to support advertising in ChatGPT,” 2026
- Anthropic · Crawler documentation
- BDA Partners · “Asian Food in North America,” August 2025
- Circana / Just Food · US packaged food sales data, 2024, as reported by Just Food
- Criteo · “An update on Criteo’s integration with OpenAI,” May 2026
- EMARKETER · “Google brings checkout to AI Mode,” 2026
- EMARKETER · US retail media forecasts, 2025
- Google Search Central · Crawler documentation
- Google Search Central · Rich Results Test
- Graphite and Similarweb · “The State of ChatGPT Ads,” September 2026
- Graphite and Similarweb · “ChatGPT Ads Playbook” webinar, 2026
- IAB · 2025 Annual Report and commerce media publications
- IAB · “Guidelines for Incremental Measurement in Commerce Media,” 2025
- IAB and Media Rating Council (MRC) · “Retail Media Measurement Guidelines,” January 2024
- MetaRouter and commercetools · 2026 summaries of agentic commerce forecasts from Bain, Gartner, McKinsey and Morgan Stanley
- NIQ and Sensor Tower · Retail media research, 2026
- OpenAI · ChatGPT advertising announcements, 2026
- OpenAI · Ads Help Center documentation on ad groups, context hints, campaign targeting and measurement, 2026
- OpenAI · Crawler documentation
- Perplexity · Crawler documentation
- Personal Care Insights · Reporting on Korean cosmetics export trade data, 2025–2026
- PPC Land · Amazon and Walmart advertising coverage, 2026
- Schema.org · Documentation for AggregateRating, LocalBusiness, Offer and Product
- Search Engine Land · Google Marketing Live 2026 coverage
- Search Engine Land · “OpenAI brings visual ads and expanded measurement to ChatGPT,” October 2026
- Target · “Target and Roundel test advertising in ChatGPT,” February 2026