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      <image:title>The Growth Lab - How AI Became the Shopper's Shortlist</image:title>
      <image:caption>US shoppers now ask AI assistants which product to buy. The brands named in those answers make the shortlist. The rest are left out of the decision. Oct 28, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Organic, Paid and Agentic: Three Ways Brands Show Up in AI</image:title>
      <image:caption>Being recommended, being advertised and being bought are three different problems in AI shopping. Each one needs its own plan. Oct 21, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - From Keywords to Conversations: How Shopper Intent Is Changing</image:title>
      <image:caption>A search is three words. A conversation is a full brief. Brands that plan around shopper needs, not keywords, will be the ones AI recommends. Oct 14, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - From Core Shoppers to the Mainstream: The US Growth Path for Asian Brands</image:title>
      <image:caption>Demand for Asian food and beauty is rising in the US. Many brands win the first wave, then stall. The difference is sequence, not budget. Oct 27, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Beyond the Core Community: How Local Asian Businesses Can Reach New Customers</image:title>
      <image:caption>Asian grocers, restaurants and beauty businesses across the US have loyal customers and room to grow. AI search is changing how new customers find them. Oct 20, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Fix the Fundamentals Before You Buy Media</image:title>
      <image:caption>Media amplifies whatever is already in place. A practical checklist for making sure every dollar of US ad spend has something worth amplifying. Oct 13, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - When AI Shops: Competing to Be Selected, Not Just Seen</image:title>
      <image:caption>As AI assistants start to build baskets and check out for shoppers, the product the AI picks gets the sale. The battle moves from attention to selection. Oct 26, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - The Four Gates: Can AI Find, Understand, Justify and Select Your Product?</image:title>
      <image:caption>Before an AI recommends a product, it has to clear four gates in order. Many brands fail the first one without knowing it. Oct 19, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - The Agentic Commerce Landscape: What OpenAI, Google, Amazon and Walmart Are Building</image:title>
      <image:caption>Every major platform is putting ads and shopping inside AI. Here is where each one stands, and what it means for brands. Oct 12, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Retail Media in 2026: From Growth to Proof</image:title>
      <image:caption>Retail media is one of the fastest-growing ad channels in the US, and one of the most concentrated. Advertisers now want proof that it adds sales. Oct 25, 2026 · Read time: 2 min Read article →</image:caption>
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      <image:title>The Growth Lab - Choosing Retail Media Networks When You Can't Afford Them All</image:title>
      <image:caption>Large brands spread budgets across many networks. Growth-stage brands have to choose. A simple way to decide where retail media will work hardest. Oct 18, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Retail Media Meets AI: Why Retailers and AI Platforms Need Each Other</image:title>
      <image:caption>Retailers know what shoppers buy. AI assistants know why they are deciding. The two are starting to connect, and brands stand to gain. Oct 11, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Attribution Is Not Incrementality</image:title>
      <image:caption>A high return on ad spend does not prove an ad created sales. How to tell the sales your marketing caused from the sales it only claimed. Oct 24, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Incrementality Testing on a Growth-Stage Budget</image:title>
      <image:caption>You do not need a data science team to measure what your ads add. Four test designs that work for smaller brands, and how to run them. Oct 17, 2026 · Read time: 3 min Read article →</image:caption>
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      <image:title>The Growth Lab - Measuring AI's Influence Beyond the Click</image:title>
      <image:caption>Much of AI's effect on buying never shows up as a click. The signals that capture it, and the new metrics brands should start tracking. Oct 10, 2026 · Read time: 3 min Read article →</image:caption>
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